About Us

Tassels Clothing Boutique Morehead City, NC

The popularity of boutique shopping is trending right now. People enjoy the intimate setting, unique selections, and personal service that boutiques offer. At Tassels, we strive to take you, our customers, to the next level. From the moment you walk into our boutique we want you to feel like a part of our family! What sets us apart from other stores are the little “touches” we offer! Things like our excellent customer service in a fun, friendly environment paired with a huge selection of clothing, shoes, and accessories featuring something for everyone, has earned us the distinction of being one of Morehead City’s favorite boutiques for 20+ years! We so appreciate and love the support of our loyal customers and invite everyone to become part of the family! Come and experience the “Tassels Touch”!

Iva Fearing

After graduating from high school, Iva worked for Wanda Bennett at Maurice’s Inc. After three years there, Iva opened Tassels Shoes at the tender age of 25. The only thing that she knew about retail was that she liked it. Iva faced the challenge of creating a successful business from the ground up with the same ferocity that she still applies to her everyday life.  With the economic turn down in the early 2000s Iva realized that, in order to keep the store’s doors open, she would have to sell additional products other than just shoes. Thus Tassels Boutique was born. To this day, Iva loves and appreciates the support of both her returning customers as well as her new customers. She is dedicated to providing the best customer service, merchandise, and southern hospitality to all who enter Tassels’ doors.

Martha Ruffin

Martha, a retired school teacher, serves as the store manager. She loves fashion and putting together outfits that not only look good but also make the customers feel good! Her favorite phrase is "you need to add just a pop of color to that outfit".

Amelia Covington

Amelia has worked part time for Tassels since it opened its doors. Her big girl job is a title research paralegal with Investors Title in Morehead City. Amelia, like the rest of our seasoned staff, will definitely tell you if it looks good on or not.

Brenda Rocci

Brenda is our resident Trends Guru. She is our go-to for trends before they are trends. She also does some modeling for us as well as serving as the store photographer and “selfie queen”!

Marian Tucker

Marian is currently on an extended leave of absence raising her precious family, but she is our go-to for computer or internet support. She loves clothing and shoes and brings a youthful vision to our team.